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Sending HTML Emails the right way with Open Source Templates


When sending HTML emails one always has to consider the different devices / clients the receiver is using to read the contents of the email. Be it a mobile device or web-mail client via a browser, the email needs to display correspondingly to your requirements and send your message across without unwanted modifications.

To address this requirement we recommend using responsive HTML blueprint templates from known providers. These templates have been released and maintained open source by email delivery companies and provide versatile layouts that are responsive as well. We consider them a valuable asset and starting point when creating HTML emails.

List of Open Source Email Templates

Browsing through the examples below, one will find all popular layout options viable for most email types. Basically the bellow resources provide skeletons for inserting email contents like: text, images and links.

Auto inline all CSS rules

When reading HTML emails, most email clients strip out <head> and <style> tags, thus the email will most likely display with no styling. To conquer this, we recommend users to inline their CSS rules (append each elements style directly into its container in the DOM). Obviously this is a daunting task and no developer should be stuck working this way thus here come some options for auto transforming email contents to include CSS styles inline.

Sending the HTML email

Last step is to actually send the email, this step is the easiest one. Copy the outputted code from one of the CSS inliner tools and save it. This code is what makes up the email. Most email clients have options to “Insert HTML”, search for that option, paste the code from the CSS inliner and send a test email. That's it.

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